Top Stories· August 18, 2026 at 04:42 p.m.
Peacock Increases Prices by 18% Following Profitability Milestone
Key takeaways
- Peacock reported its first profit in Q2 2026
- Subscription and advertising revenue increased significantly in Q2 2026
- Peacock's subscriber base reached 48 million in Q2 2026
After reporting its first quarterly profit in Q2 2026, Peacock has raised its prices for the fourth time in four years. The Select plan, which includes ads and limited content, increased from $8/month to $9/month. The standard ad plan (Premium) went from $11/month to $13/month, while the ad-free plan (Premium Plus) rose from $17/month to $20/month. Peacock's subscriber base grew by 2 million in Q2, reaching a total of 48 million.
