Top Stories· August 15, 2026 at 11:00 a.m.
Retro-Futuristic USB Drive Necklace Goes Mass-Production
Key takeaways
- Noware's Puff necklace is a retro-futuristic USB drive
- The necklace was designed by two New York City-based makers
- The Puff necklace will be available for purchase this October
At a San Francisco music festival, a unique necklace designed by Noware, a duo of New York City-based makers, caught the attention of festival-goers. The Puff necklace, adorned with stainless steel swirls and a bulbous orange center, is actually a hidden USB flash drive. When the early prototype was posted on social media in 2025, it quickly garnered over a million views and thousands of waitlist sign-ups. Now, after a year of development, the Puff necklaces are set to be shipped this October. Charli XCX's performance provided an opportunity for the creators, Harry Isaac and Sebastian Bidegain, to showcase their creation at the WIRED office.
